Wallace the Brave: A Model of Success

Following a successful launch in March that included publication in more than 110 newspapers, Wallace the Brave continues to bring AMU well-deserved media attention. This is the fourth successful launch for Andrews McMeel Syndication, following WuMo, Phoebe and Her Unicorn and Breaking Cat News.

Like many new comics, Wallace the Brave began as a digital strip on GoComics.com and quickly developed a large following. Building on this success, the Publishing Group published a children’s collection, which received praise from School Library Journal for its “throwback” style akin to Calvin and Hobbes and Cul de Sac. The book also received two Eisner Award nominations for the Best Publication for Kids (9-12) and Best Humor Publication.

“Readers of all ages appreciate Will Henry’s artistic writing and abilities, which harken back to a simpler time,” Dave Mace, AVP National Sales, said.

The success of Wallace the Brave is a testament to AMU’s ability to discover, nurture and promote exceptional content across multiple platforms to reach a wide and diverse audience.


Andrews McMeel Universal

Founded in 1970, Andrews McMeel Universal is the world’s largest independently owned feature syndicate and a publishing industry leader. Distinguished by a creator-first approach and the uncanny ability to tap into the zeitgeist of popular culture, Andrews McMeel specializes in comics, illustrated humor and inspirational content, with a remarkable roster of talent across syndication, book, calendar, and greeting card publishing, digital consumer experiences, and entertainment licensing, including dozens of New York Times best-selling authors and Pulitzer Prize-, Reuben Award-, and Emmy Award-winning creators.


Shelly Barkes
Communications Director
Andrews McMeel Universal
(816) 581-7498