It’s no secret that creator Olivia Jaimes has stirred the pot with her fresh, present-day take on Nancy. In fact, the strip has gained enough recognition to land Jaimes on the list of honorees in Adweek’s 2018 Creative 100, an annual list that celebrates the most bold and innovative creatives across advertising, media, pop culture, and technology. The artist is in good company, as the list includes Jesse McMillin, VP and creative director of Lyft; R&B singer Solange; and the entire cast of NBC’s The Good Place.
Jaimes was able to re-energize Nancy by doing something no one had done before: changing it. The first female creator of the strip, Jaimes took Nancy’s sassy, grouchy, lovable voice and put it in the modern world, which sent shockwaves across the Internet. Views for Nancy have nearly doubled since Jaimes’ takeover, and the change has split viewers into two camps: old versus new. “Like me, Nancy is navigating this space where her technology has changed the way she interacts with the world in strange, funny ways,” she told Adweek. “I try to reckon with my own baggage by making jokes about it through her.”