Looking on the bright side of life

Building on the message of May’s Mental Health Awareness Month, Andrews McMeel Publishing (AMP) is thrilled to release a new illustrated edition of the timeless classic, The Blue Day Book. The revised version, The Blue Day Book Illustrated Edition, reminds readers to look at the bright side of any day’s challenges: It’s a bad day, not a bad life.

New York Times bestselling author Bradley Trevor Greive’s compassionate and supportive words have buoyed readers for nearly two decades with the original Blue Day Book, which has sold more than 13 million copies worldwide. Artist and animator Claire Keane, whose previous projects include Disney’s “Frozen”), adds whimsical illustration to BTG’s uplifting missives. The illustrated edition is sure to delight established and new fans with one elephant’s unique, amusing and charming journey through the evolution of one blue day.

Offering a timeless message of learning to laugh, love and let go, this inspirational gem sparked an entire genre of uplifting gift books that have been treasured around the world.

Get a preview of the new edition in the video below!


Founded in 1970, Andrews McMeel Universal is an independent, multi-faceted, global entertainment company. Distinguished by a creator-first approach and the uncanny ability to tap into the zeitgeist of popular culture, Andrews McMeel specializes in comics, illustrated humor and inspirational content distributed across multiple platforms, with a remarkable roster of talent across syndication, book, calendar and greeting card publishing, digital consumer experiences, and entertainment licensing, including dozens of New York Times bestselling authors and Pulitzer Prize-, Reuben Award- and Emmy-Award-winning creators.